Coupons, coupons, coupons… everybody has them, and everybody loves them. But how can you use coupons to make more money in your business? Well it’s simple actually. Everybody is looking for a deal these days especially with the price of goods rising on a daily basis. So anything that your customer can take advantage of, you can expect them to use your coupon.
I like coupons because they give me great deals on products that I love. I can remember where there was a “buy 1 get 1 free” sale from Subway. That whole entire week all I ate was Subway – and it was strictly via the use of coupons and special offers. But enough about me, let’s get back to the topic at hand.
So where are some places where you can advertise your coupons at? Well, there are quite a few places actually. In fact, let’s take a look at places you can offer your coupons at, and how to use them to drive new visitors into your business. Here’s method number 1 that you can use:
People buy newspapers daily, read 1 section, and then totally discards their newspaper into their garbage bin or to a fireplace where it can warm their house. If people are just going to discard their newspapers like this, then I think it’s safe to say that you should take advantage of these people’s behaviors.
To capture the eye of a scanning reader, run an ad and make your ad look like a coupon. You want to include all the dotted lines on the edges of the ad just to make it look more credible. Not only will this stand out from the rest of the ads, but it will make it look like as if they can cut the ad out and actually use in the real world.
This is exactly what you want to do. Make your readers believe that they can redeem the coupon in your store, in exchange for the deal made in your ad. If you’re slow on business, this is a great way to revive your entire marketing campaign and start feeling successful again. Here’s another way that you can use coupons in your marketing mix.
A postcard that looks like a coupon is destined for success. You want to send coupons like this to your existing customers. Tell your customer that they can get a great deal on the items within your store, but only if they bring this “coupon” (postcard) into the store to redeem it. If they don’t bring the coupon, they can’t get discounts on your products.
These are simple ways to use coupons in your business, and it’s a great way to start. Brainstorm and come up with new ways to market your business via coupons and watch as your income skyrockets. The more people that takes you up on your offer, the more money you will make, and the more your business will be successful.
Don’t take my word for it. Go out there and start using coupons to increase your sales today. Once you get the hang of it, you will be offering coupons like there is no tomorrow. This is how you want to market your business, because free gifts and special offers = steady profits.