Low Cost Marketing Tips For Your Business

When it comes to marketing for business, most people certainly view it as a double edged sword–on one hand you know how necessary it is, but on the other hand you are intimidated by it and may even avoid it entirely. That would be a big mistake, without a successful marketing strategy you cannot possibly hope to reach your maximum client base and earn the greatest achievable profit.

Marketing is exposed to you every day, everywhere, at nearly all times. Just think about your current day-how many business signs or logos did you drive by on your way to work, or how many advertisements did you read in the paper, or commercials did you see on TV? These are all forms of marketing and millions have recognized the power they wield in attracting people to your business.

Most business owners use some form of marketing, but there are many cases where it is only a fraction of what could be employed. Granted, the times are hard economically across the board at this time of writing, and reluctance to splurge on an extravagant marketing campaign is understandable. That is why I have compiled 5 low cost marketing techniques will both effectively advertise your services and keep the dollars in your bank account.

1) Your Car. Think about your last red light in which you were stopped behind a car which had promotional information stickered on the window. Or what about the last time you saw a “Geek Squad” car pass you by on the road? Chances are good that you read writing over and over again at the light, and looked at the car just to see what was printed on the side. If other people can make you pay attention to their businesses though their cars, there is no good reason why you shouldn’t do the same. You probably clock in several miles a day, anyways, so it would be productive to change your routine commute into a mobile advertisement. A business logo along with contact information and perhaps a brief line explaining what you do (if not evident from the name and logo) would be sufficient.

2) Pamphlets/Cards. A great way to attract customers is through the use of business cards and informational pamphlets. Highly trafficked public places are perfect for dropping off these items, especially if you have an eye catching pamphlet that will entice people to open it. These pamphlets allow you to summarize what your business specializes in, your qualifications, and why you are superior to others in the same field. Even if people don’t take them home, your company name and services will be stored in their heads. Many places will allow you to leave business cards near the front cashier if you ask as well.

3) Become An Expert. Put yourself out there in the public as an expert in your field, as watch as people flock to you. Whether it is by writing articles and submitting them to article sites, giving presentations/seminars, or appearing as a guest on a local radio show, you will have the chance to showcase your services at very little to no cost. People will also think of you as an authority on the subject, which will greatly improve the odds that someone will choose your business over a similar competitor.

4) The Internet. There are tons of ways to market on the internet, basically only limited by your creativity. Assuming you already have a search engine optimized website (an absolute necessity), send out RSS feeds to previous customers highlighting new developments. Email new promotions and discounts, such as 20% off for using an email coupon or one free service session. Forums are an excellent free way to attract targeted business, so long as you don’t outright spam. Find a community which the users are likely to need your product, and appear genuinely knowledgeable in the area. A discreet link in your signature will work fine. One of the hottest new ways people have found to market their business on the internet is through social bookmarking sites such as MySpace, Twitter and Facebook.

5) Promotional Items. Always look to include promotional items alongside your product when dealing with customers or at your next trade show. By giving away free, useful items to your clientele, you create a sense of appreciation and satisfaction that lasts far longer than any business transaction itself. Every time someone uses your item they will see your name, thus keeping you fresh in their minds at all time-this will really pay off next time they need the type of service you provide, because you will have created an association between your company and that line of work.

Something as simple as a notepad branded with your information can gravitate people greatly towards you when used on a day to day basis. Aside from the obvious benefits of promotional products towards current customers, they also wield incredible power in attracting new customers as well. There are countless items that you can give to clients that will market your business to others, such as a casual golf shirt or a visor embroidered with your. Tote bags are very practical and serve as the perfect medium to place product information, which will be visible to others whenever it is brought out in public. Anything that contains your information has the potential to be seen by others so you should be liberal with the use of promotional products.

Choosing the Right Envelope for Your Business

Envelopes are the first contact that you would have with a customer or a potential customer if you are to choose a direct mail for advertising your business. Among the different sizes and styles of envelopes, choosing just the right one for your advertisement would be very crucial.

So choosing the precise envelope to represent you business would help you get your message across and contribute to avoid being included among the trash mail. You need to be able to grab and get the attention of your prospective customer to be able to make them open your envelope.

To determine what kind of envelope you would need to use in your business, you need to decide first what you message you want to convey.

If you are sending an invitation to the opening of your store or to an event that is taking place on your store, use an announcement envelope. Booklet envelopes are used if you need to send brochures, catalogs, or annual reports to your customers. Or if you want to send magazines, folders or reports you can use catalog envelopes.

Commercial envelopes are the ones most commonly used for business and is made of the standard #10 envelope. Another variation of this is the window version which could have a single or a double window that allows addresses to peek through and allowing the receiver see inside the mail.

This is the best kind of envelope to use if you are sending a direct mail to your customers and prospective customers alike. It exudes message of confidence and professionalism, exactly what your customers to think about your business. The cost of envelope printing, envelopes as well as the postage should be your driving force to have your envelope be opened.

And since your envelope would be your first interaction with your customer, your envelopes should be printed with your business slogan, name, contact numbers and return address as well. Maximize the use of your envelope without making it look all cluttered up.

You can also opt to use a colored envelope to be able to add more zest to your business stationery. So in envelope printing, choose a company that would be able to understand just what you want to express and would help you in getting your message across.

You can also send a sample of your product with your mail so that the receiver can test your product or include discount coupons with your mail to attract customers avail of your products or services.

If your budget allows it, you can also choose to use large envelopes. Though can be very expensive, using larger sized envelopes would help your mail stand-out among the other mail. Once you decided to use a large envelope, include as many sales material as you can. Maximize the use of the size of the envelope that you chose to use.

The use of drawings or designs or even paste-on dots and other embellishments can add more vitality to your envelope and would surely get the attention that you want.

Making Direct Mail Advertising Work For Your Business

We’ve all received advertisements and coupons in the mail. It is a traditional, yet important, form of advertising for business to get the word out about their products or services and reach a wide audience of potential customers. These direct marketing advertisements encourage consumers to take action by enticing them with coupons, discounts or other promotional offers.

Because direct mail has become commonplace, it is important that you entice your potential customer base by encouraging them to respond to your call to action by providing some form of follow up contact information. For example, a customer may need to provide an email address or telephone number in order to receive the discounted product or service you are advertising. This information can greatly impact your business and allow you to reach your sales and service goals.

With a customer’s contact information, such as email, telephone or address, you will have an opportunity to connect with someone who has shown interest in your business. This can be extremely beneficial for when you are sending out target advertisements that address specific needs. When a customer shows interest in a specific product or service, you can streamline your message and tailor it to speak directly to that consumer.

By studying the amount of feedback you’ve received on your initial direct mail campaign, you can refine your copy or your design to utilize only the parts that seem to generate the most response. An effective direct mail campaign does not just use one round of mailings, but rather the follow up of refined advertisements that put into practice the constructive feedback you’ve received from your marketing research.

You may find that a certain town or group of people in a specific socio-economic class respond especially positive to your campaign. This information can be used to tailor your message directly to those people. If another group of people respond to a different aspect of your direct mail, you can make sure that group of people receives advertisements that are customized to fit their needs and generate a high response. Basically, the response to your first round of direct mail can be studied in order to generate more effective advertisements that are tailored specific groups, towns or individuals.

Many people believe that direct mail is the old way of marketing, especially with television and Internet advertisements. While there is no doubt that television and Internet advertisements are very effective, a well-rounded marketing campaign needs to have a direct mail approach to reach those who are unaffected by other media. A tangible piece of paper – or a magnet, flyer or brochure – is less likely to be ignored because a potential customer must pick it up and hold it before they throw it away. They have the opportunity to read it before they decide if your business can meet a need.