Choosing the Right Envelope for Your Business

Envelopes are the first contact that you would have with a customer or a potential customer if you are to choose a direct mail for advertising your business. Among the different sizes and styles of envelopes, choosing just the right one for your advertisement would be very crucial.

So choosing the precise envelope to represent you business would help you get your message across and contribute to avoid being included among the trash mail. You need to be able to grab and get the attention of your prospective customer to be able to make them open your envelope.

To determine what kind of envelope you would need to use in your business, you need to decide first what you message you want to convey.

If you are sending an invitation to the opening of your store or to an event that is taking place on your store, use an announcement envelope. Booklet envelopes are used if you need to send brochures, catalogs, or annual reports to your customers. Or if you want to send magazines, folders or reports you can use catalog envelopes.

Commercial envelopes are the ones most commonly used for business and is made of the standard #10 envelope. Another variation of this is the window version which could have a single or a double window that allows addresses to peek through and allowing the receiver see inside the mail.

This is the best kind of envelope to use if you are sending a direct mail to your customers and prospective customers alike. It exudes message of confidence and professionalism, exactly what your customers to think about your business. The cost of envelope printing, envelopes as well as the postage should be your driving force to have your envelope be opened.

And since your envelope would be your first interaction with your customer, your envelopes should be printed with your business slogan, name, contact numbers and return address as well. Maximize the use of your envelope without making it look all cluttered up.

You can also opt to use a colored envelope to be able to add more zest to your business stationery. So in envelope printing, choose a company that would be able to understand just what you want to express and would help you in getting your message across.

You can also send a sample of your product with your mail so that the receiver can test your product or include discount coupons with your mail to attract customers avail of your products or services.

If your budget allows it, you can also choose to use large envelopes. Though can be very expensive, using larger sized envelopes would help your mail stand-out among the other mail. Once you decided to use a large envelope, include as many sales material as you can. Maximize the use of the size of the envelope that you chose to use.

The use of drawings or designs or even paste-on dots and other embellishments can add more vitality to your envelope and would surely get the attention that you want.

Making Direct Mail Advertising Work For Your Business

We’ve all received advertisements and coupons in the mail. It is a traditional, yet important, form of advertising for business to get the word out about their products or services and reach a wide audience of potential customers. These direct marketing advertisements encourage consumers to take action by enticing them with coupons, discounts or other promotional offers.

Because direct mail has become commonplace, it is important that you entice your potential customer base by encouraging them to respond to your call to action by providing some form of follow up contact information. For example, a customer may need to provide an email address or telephone number in order to receive the discounted product or service you are advertising. This information can greatly impact your business and allow you to reach your sales and service goals.

With a customer’s contact information, such as email, telephone or address, you will have an opportunity to connect with someone who has shown interest in your business. This can be extremely beneficial for when you are sending out target advertisements that address specific needs. When a customer shows interest in a specific product or service, you can streamline your message and tailor it to speak directly to that consumer.

By studying the amount of feedback you’ve received on your initial direct mail campaign, you can refine your copy or your design to utilize only the parts that seem to generate the most response. An effective direct mail campaign does not just use one round of mailings, but rather the follow up of refined advertisements that put into practice the constructive feedback you’ve received from your marketing research.

You may find that a certain town or group of people in a specific socio-economic class respond especially positive to your campaign. This information can be used to tailor your message directly to those people. If another group of people respond to a different aspect of your direct mail, you can make sure that group of people receives advertisements that are customized to fit their needs and generate a high response. Basically, the response to your first round of direct mail can be studied in order to generate more effective advertisements that are tailored specific groups, towns or individuals.

Many people believe that direct mail is the old way of marketing, especially with television and Internet advertisements. While there is no doubt that television and Internet advertisements are very effective, a well-rounded marketing campaign needs to have a direct mail approach to reach those who are unaffected by other media. A tangible piece of paper – or a magnet, flyer or brochure – is less likely to be ignored because a potential customer must pick it up and hold it before they throw it away. They have the opportunity to read it before they decide if your business can meet a need.